Top 5 Ways for Effective PPC Campaign Management for Your Business

 

Pay per click or PPC is an effective technique for driving online traffic to your website that results in increased website hits or sales. Although this seems pretty straightforward, there are different ways in which you can create and manage PPC campaigns to keep them efficient and cost effective. From our experience of offering PPC services, let’s look at some of the ways through which you can create potent and compelling PPC campaigns to drive your business growth.

Utilising site metrics for PPC

You can make use of PPC site metrics such as Google AdWords campaign platform to monitor and evaluate the success of your campaigns depending on the metrics that are business oriented. You can keep track of the money being spent as well as revenue being generated through PPC campaign. You can also see which keywords are performing the best so that you can change or update your set of keywords to help increase chances of more clicks.

Using site links and ad extensions

Site links provides you an opportunity test different landing pages and ads (also known as Calls-To-Action) to evaluate which links and ads are receiving more clicks and hence more conversions. Ad extensions on the other hand allows you to include additional information about your business through ads resulting in improved visibility across the web world. It also allows your ads to be more specific as per your needs resulting in improved rankings for your website while attracting more clicks.

Making use of Ad Scheduling

To know when to run your ad is an important factor while considering PPC campaigns. AdWords scheduling tool helps you choose when to run your ads keeping in mind the traffic and their availability during various time zones. This technique has particularly helped us drive good results while offering PPC services in Dubai.

Build a remarketing campaign

Remarketing a campaign can be useful in reaching out to previous site visitor. While browsing they will see your ads reappearing which presents you with an opportunity to capture business that you previously might have missed out on.

Optimise PPC campaign for Google and other search engines

It always a good to know the kind of search engine your ads will mostly run on being it Google or Bing and the volume of traffic accessing both the platforms. So it becomes important to optimise your PPC campaign as per your needs and expected online traffic.

We at Technogiq understand the importance of PPC campaigns and have been offering PPC services in Dubai for quite some time now. PPC services in Dubai for our clients have proved effective and fruitful and we are committed to deliver best PPC services across Dubai and other locations. If you have any requirement for any PPC services, let’s connect.

How Can Digital Marketing Help Grow Your Business

Without a doubt internet has redefined the ways business is done during modern times. Be it marketing, advertising or client interaction internet has totally changed the traditional ways of doing business worldwide. This has opened new avenues of opportunities and ideas and has helped evolve companies and the way they think about the market.

Let’s look at some of the ways digital marketing companies can help your business grow by attracting audiences through various online platforms. Software development companies also providing digital marketing services become a good proposition because if you have your software product developed from a company which is also adept at providing digital marketing services then they already have a sound knowledge about your product and hence no additional effort is required.

Digital marketing provides equal opportunities

Internet is a great leveller. This platform provides equal opportunities for businesses, small, medium or large. Companies have equal opportunity to reach to their customers and only best the marketing strategy benefits here. The monopoly of large companies with large budgets has been broken and now small and medium companies are in a level playing field.

Digital marketing is cost effective

As discussed in the point above, digital marketing provides equal opportunities for businesses of all types and sizes. As per a survey 40% business houses claimed to have saved more by advertising through digital platforms. This has also led to more and more investment on digital media marketing tools and techniques.

Helps generate higher revenues

Through digital marketing tools and techniques, a higher rate of conversion is achieved for your business in-terms of better revenue generation. We as a software development company serving in Dubai and also providing digital marketing services have observed that companies using digital marketing platform have 2.8 times higher chance of growth revenue.

Enhances brand reputation

Digital marketing can help you build your brand image in a very short time if the right strategies and techniques are put in place. Majority of the targeted users are on various social medias which provides a great opportunity to connect with them instantly. Free promotions, paid promotions, email marketing are some of the ways to build brand reputation using digital marketing.

Helps earn trust of your audience

Digital marketing helps you earn trust of your audience by making use of techniques like social proof, social media trends and testimonials from actual users which have used the product or services. As per a study 90% users claimed that they will trust a brand or a product if the information comes from people they know.

We are a leading software development company in Dubai offering variety of custom software development services to our clients in Dubai and worldwide. We offer best in class software development services in Dubai at affordable cost with an experienced in house team and visionary management backing them. So if you have any idea in mind, let’s connect and bring it to life.

Generate More Sales and Inquiries with PPC Services in Dubai

In recent times PPC has proven to be an effective mechanism to boost sales for businesses. While sales team focusses on getting more leads PPC is focused more on lead volume. So in a nutshell you can say that PPC campaigns generate sales by determining right blend of quantity and quality for your business.

Now days we see a lot companies offering PPC management services in Dubai and around the world felicitating business of all types and sizes. Let’s look at some of the ways PPC can help businesses generate more sales and help your business achieve its goals.

Create sales focused ads

It is imperative to create ads that specifically target your business and audience. Every aspect of the content right from keywords to landing page must be taken care of. For example, longer keywords are harder to match, so therefore limiting keywords allows you to see which searches generate sales.

Nourish your leads

If you nurture your leads it can drastically improve the profitability of your PPC efforts. Email campaigns can be a very good way of nurturing your leads, that will keep them engaged and not let the leads feel disconnected from you at any moment in time.

Working with sales teams

There is a need for sales team and PPC team to work in tandem. It is suggested to develop an objective approach to lead scoring which gives the account manager a way to optimize PPC ad campaigns based on the quality of the initial lead generated by the sales team. Sales team can provide the beat lead to the PPC team and can help them generate sales around them.

We are a leading Technology and PPC management company in Dubai offering variety of PPC services to our clients in Dubai and worldwide. We offer best in class PPC services in Dubai at affordable cost with an experienced in house team and visionary management backing them. So if you have any idea in mind, let’s connect and bring it to life.

Top 10 Mistakes Beginner SEO Developers Must Avoid

Search engine optimization plays an important role in improving search rankings of a website, blog etc. So it becomes imperative to negate all the factors that may produce adverse effect on the overall SEO strategy. Let’s look into the top 10 mistakes that a beginner SEO developer must avoid.

Undermining the importance of content

The importance of content shall never be overlooked as it is because of this content on which the search is performed and rankings are generated. Uniquely written content always ranks higher and helps visitors in their decision making.

Targeting wrong keywords

Keywords play a vital role in deciding the search rankings. Therefore, it becomes important to target the right set of keywords that helps the website to get ranked higher. Selecting wrong keywords may result in lower rankings and lesser traffic on the website.

Keyword spamming

In order to get higher ranking you may end up stuffing too many keywords in the content which may get penalized by Google and also irritate your readers.

Copying content

Copying someone else’s content is not advisable as it may fall under plagiarism. Uniquely written content often gets top ranking and more visitors.

SEO is not PPC

SEO refers to the organic traffic whereas PPC are paid search results that appear in the form of Ads highlighted separately.

Using unrelated images

Using images that do not relate to the content can actually take down traffic on your site. Visitor may get bored and uninterested if such mismatch is presented.

Neglecting ALT text

Forgetting to use ALT text is not a great idea. Images with ALT text can also get you ranked higher during search engine result.

Not optimize content regularly

It is always a good practice to keep optimizing content from time to time to maintain higher rankings on search results.

Avoiding internal linking

Internal linking not only helps your readers but also help them find out more about the topics they are interested in.

Inconsistent content publishing

To avoid losing readers and visitors it is always advisable to publish content consistently by setting deadlines and adhering to them.

We at Technogiq offer search engine optimization services to our clients in UAE and elsewhere. Search engine optimization services offered to our clients in Dubai have helped them grow their business and build a strong business foundation. If you have a similar project in mind, let’s connect.

5 Ways to Improve Search Engine Optimization Results

Search engine optimization is a technique to improve search rankings on the internet which is beneficial for businesses of all sizes and volumes that help attract potential customers and businesses. If you are considering ways to improve your search results on search engines, you have come to the right place.

    

Begin with SEO website audit

This is an important step to identify the strengths and weaknesses of your website which will help iron out the problem areas and strengthen your SEO results.  SEO auditing of the website looks into the following factors:

-          Structure of your website

-          Information architecture

-          Website content

Website navigation

Search engines want to provide smooth search experience to their users, that’s why it is imperative to make your website navigation easy. Poor site navigation impacts your visitor count and may result in loss of audience and eventually the business.

Remove duplicate content

Having duplicate content in your site can adversely affect the search engine optimization efforts. While performing search engine optimization for our client in Dubai we came across this problem. The content on your site should be as unique as possible and should not get penalized for duplicity.

Mobile website optimization

Since a lot of content on the internet is browsed through mobile these days, it is important to perform search engine optimization for mobile websites as well.

Optimizing website for speed and performance

Speed or performance of your website is also a very important factor when considering SEO. The longer a page takes to load, the visitor loses interest and your effort goes in vain. This was one of the problems we came across while doing search engine optimization for our client in Dubai. To stay competitive on the search engine platform this is one factor that really needs to be taken care of.

We at Technogiq offer search engine optimization services to our clients in UAE and elsewhere. Search engine optimization services offered to our clients in Dubai have helped them grow their business and build a strong relation with us. If you have a similar project in mind, let’s connect.