Search engine optimization plays an important role in improving search rankings of a website, blog etc. So it becomes imperative to negate all the factors that may produce adverse effect on the overall SEO strategy. Let’s look into the top 10 mistakes that a beginner SEO developer must avoid.
Undermining the importance of content
The importance of content shall never be
overlooked as it is because of this content on which the search is performed
and rankings are generated. Uniquely written content always ranks higher and
helps visitors in their decision making.
Targeting
wrong keywords
Keywords play a vital role in deciding the
search rankings. Therefore, it becomes important to target the right set of keywords
that helps the website to get ranked higher. Selecting wrong keywords may
result in lower rankings and lesser traffic on the website.
Keyword
spamming
In order to get higher ranking you may end
up stuffing too many keywords in the content which may get penalized by Google
and also irritate your readers.
Copying
content
Copying someone else’s content is not
advisable as it may fall under plagiarism. Uniquely written content often gets
top ranking and more visitors.
SEO
is not PPC
SEO refers to the organic traffic whereas
PPC are paid search results that appear in the form of Ads highlighted
separately.
Using
unrelated images
Using images that do not relate to the
content can actually take down traffic on your site. Visitor may get bored and
uninterested if such mismatch is presented.
Neglecting
ALT text
Forgetting to use ALT text is not a great
idea. Images with ALT text can also get you ranked higher during search engine
result.
Not
optimize content regularly
It is always a good practice to keep optimizing
content from time to time to maintain higher rankings on search results.
Avoiding
internal linking
Internal linking not only helps your
readers but also help them find out more about the topics they are interested
in.
Inconsistent
content publishing
To avoid losing readers and visitors it is
always advisable to publish content consistently by setting deadlines and
adhering to them.
We at Technogiq offer search engine
optimization services to our clients in UAE and elsewhere. Search engine optimization services
offered to our clients in Dubai have helped them grow their business and
build a strong business foundation. If you have a similar project in mind,
let’s connect.
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